Love & Nudes is a woman-owned and woman-lead Toronto based company focused on providing skin-toned intimates for women of colour in a market where nothing of the kind existed previously. When tasked with coming up with fresh new campaign ideas for Love & Nudes that would be provocative enough to get PR but also workable on a small budget, we turned to a strategic insight too big to ignore. We placed our “Remembra” as a solution to help women of colour feel empowered in taking control of their preventative health by positioning the breast self-exam in positive, everyday moments to connect like getting ready and unwinding for the day.
CW Deryek Sandhu AD Keshia Enns, McCann Interns